Media Monitoring: Expereo

The problem

Expereo, one of the world’s largest providers of corporate networking solutions, cloud transformation and SD-Wan, approached Other One to help them develop a media monitoring strategy using the Meltwater media listening tool. They wanted to implement processes that further the development of their 2023 media strategy with continuous data-driven insights.

Expereo invested in the Meltwater web media monitoring tool to provide them with ongoing insights about campaign effectiveness, sector trends, competitor activities, and press buzz in the global corporate networking sector. Being a global company with offices on every continent, they targeted a global market; yet each region has its own idiosyncrasies, language, priorities and challenges that impact the way that Expereo presents their solutions.

The solution

In collaboration with Expereo’s marketing team and content lead, Other One implemented media monitoring analytics that fed aggregated, and region/sector specific insights on general industry trends and keywords, competitor trends and keywords, overall media share vs. competitors, and media share on specific services.

Media monitoring on a global scale is a complex process. We were able to bring our past experience in building media monitoring apparatus to bear, giving the client access to actionable, real-time insights that would go on to inform key business decisions. For a complete breakdown of this approach, take a look at our Expereo strategy portfolio.

 The result

By breaking Expereo’s themes and objectives down into granular data inputs, Other One were able to establish a flexible media monitoring process that provided Expereo with monthly reports, customisable dashboards and accessible charts.

These insights helped Expereo improve the efficiency of their media strategy, keep an ear to the ground about sectoral developments, compare the effectiveness of their campaigns with competitor’s campaigns, and identify media opportunities..

What the client said:

“Other One successfully managed to understand and accommodate our needs and support us in global PR activities, even though we are a niche technology market. Our partnership has been always smooth and felt like we are one team.”

Myrto Koulama, Digital Marketing Executive, Expereo