Other One prides itself on its ESG expertise, it’s what makes them the perfect copywriters for ESG innovators looking to translate their vision for a wider audience. For the curious, expertise doesn’t stand still, and for a copy company to grow they have to want to learn from their clients. The Carble press release was the perfect opportunity to demonstrate this philosophy. 

Projects from Other One’s archives, like their press release on Rabobank’s ACORN project, meant Other One had the requisite knowledge to understand how agroforestry could be deployed as a means to reduce scope 3 emissions and pass the benefits on to farmers. Their experience meant Other One could digest Carble’s needs with minimal fuss. They benefitted from Carble’s founder, Sander Reuderink’s, years of experience as a coffee trader in a close working relationship.

Other One crafted a press release that showcased how Carble are keeping sustainability socially responsible by ensuring farmers get paid for sequestering carbon on their farms, and making sure companies get the emissions reductions they paid for. 

Other One assembled a hyper-focused list of media outlets and journalists who cover coffee production, trading and supply chains. To do so, they leveraged existing relationships, drew from their own expansive list of contacts and consulted with Carble about which outlets they thought were appropriate. To keep the list from ballooning, Other One only targeted journalists who had previously covered sustainability in coffee supply chains.