As the ESG copywriters, we are the champions of the new guard.

We work with businesses at the cutting edge of sustainability and social performance.

It’s our job to ensure the ESG-enhancing solutions of our clients are understood. From measuring social impact, stopping deforestation, carbon footprinting and agroforestry, or helping smallholder farmers get paid, the world of business is changing, and our job is to help our clients lead the charge.

We know what we’re talking about.

The world of ESG is awash with acronyms and regulations, innovations, scientific, abstract, dense and obtuse. A good copywriter can fluff it up, but more discerning customers, such as the major corporations that tend to be the prospects of our clients, will know the difference between a blagger, and an expert. 

We’re experts. 

We know our EFRAG European Sustainability Reporting Standards from our CSDDD. We know our Uyghur Forced Labor Prevention Act from our Bill-S211. When it comes to research, and knowing our market, we set high standards for ourselves. When we work with a new client, we listen, but we also bring our own insight to the table from our experiences of working across the entire ESG sector.

We know our copy is good, because our clients’ clients have told us that they didn’t realise their copy was outsourced. 

There’s no magic trick for it, but there are four simple steps to success. 

Research, research, research, and research.

The unfortunate truth is that your average marketing agency will assign you a copywriter, who may be a great copywriter, but may have a number of other projects on hand. They’ll sell you a contract, but they won’t invest the time needed to truly know your product, your market, regulatory environment, and prospects’ needs inside out.

We won’t sugarcoat it.

ESG is complicated and time consuming to write about. Marketing agencies want to work with as many clients as possible, to make as much money as they can. There’s a conflict of incentives, and a gap in the market for a service that every single company employing ESG policies or selling ESG-related services will need. That’s why we founded Other One, the ESG copywriters.

A copywriter that knows what they’re doing will do the following:

Know their client’s product/company/services inside out.

They’ll identify the company’s USP and what makes it stand out from competitors.

Familiarise themselves with their client’s prospects.

Depending on the size/newness of the business, it might be a square peg, round hole situation where the company itself isn’t sure where it fits into the market. Copywriters can fill that knowledge gap.

Immerse themselves in the sector.

Internalise buzz words, trends, acronyms, legislation, events, the media landscape, its big players etc. A copywriter’s press and content calendar must be aligned with that of their client’s sector. 

Carry out SEO and prospect research.

Understand what terms prospects actually use to describe the products and services they’re writing about and catalogue all of this information to form an evidence base that will reinforce their writing.

Cultivate strong relationships with the people that work in their client company.

Keep those in client-facing roles and the marketing team in the loop, making sure not a drop of expertise is wasted.

Other One is more than a content machine.

We also use our breadth of experience as the ESG copywriters to bring a wider industry perspective to bear. We have the knowledge and authority to contribute to the whole process, verify information and raise doubts where appropriate.